Stolichnaya Elit Vodka 750ml:
Elit is carefully crafted using a centuries-old Russian recipe and a revolutionary “freeze filtration process” that filters the finest of distilled alcohol, the so-called “lux,” or middle fraction of each limited distillation run. The result is an exquisite product that sets a new standard for consumers and creates the entirely new “ultra-luxury” category among imported vodkas. To fully appreciate the handcrafted excellence and purity of its taste, Stolichnaya elit should only be served chilled, on ice or in traditional martinis with premium ingredients. Its creators frown upon mixing it with juices or other sweet concoctions that would mask or tarnish the clarity of this superior vodka.
“elit reaffirms Stolichnaya’s position as the world’s most authentic and prestigious vodka brand, and we are pleased to lead the way in creating an entirely new ‘ultra-luxury’ imported vodka category,” said Simon Hunt, senior vice president of marketing at Allied Domecq Spirits, North America. “With growth in the ultra-premium imported vodka category up 16 percent in the last 52 weeks, there clearly is a consumer demand for high-end products. elit is the answer and is sure to satisfy the palates of true vodka aficionados.”
Hunt said Stolichnaya elit offers something above and beyond what is currently available on the shelves. “As soon as consumers taste elit, they will discover a new product that’s not another vodka in a fancy bottle; rather, it is a rare spirit set apart by its supreme quality and velvety smooth taste.”